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Jane joined the RIFT Group in 2012 as Marketing Manager and has since played a crucial role in establishing and growing the company’s in-house marketing function. Now serving as Chief Marketing Officer, Jane is responsible for both marketing and commercial strategies, driving brand growth and expanding RIFT’s presence in new and existing markets. Working closely with partners in unions, government and industry bodies, her experience and leadership have consistently delivered superb results.
Before RIFT, Jane spent over a decade in marketing agencies, where she led branding, marketing, and PR projects for clients across the financial services sector. This blend of client and agency-side experience has equipped her with a unique perspective, enabling her to effectively craft and execute innovative marketing strategies that resonate with diverse audiences.
With over 15 years of experience in the tax and finance sectors, Jane’s expertise in building brands and delivering creative marketing solutions continues to be a driving force behind RIFT’s success. Her strategic vision and hands-on experience have been instrumental in establishing RIFT as a leader in tax refunds.
Jane says: “Like everyone within RIFT leadership, we understand how difficult it can be to claim a Tax Refund and know where to start. We're passionate about getting the message out there that RIFT have been supporting customers since 25 years, so our account team have all the experience needed to work with HMRC on their behalf.”
RIFTPROD1 - Subscriber